Ditch those unwanted brassy/yellow tones with Joico's instant color-neutralizing Color Balance Purple Shampoo that re-strengthens and protects hair.BenefitsInstantly neutralizes unwanted yellow and warm tones in blonde hairLong-lasting results through 12 washesBoosts shine and smoothnessOver 2X stronger hair*Controls staticGently cleanses hairNeutralizes unwanted yellow and warm tonesBoosts shine and controls static*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Blue Shampoo and Conditioner togetherKey IngredientsVIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones.GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.SMARTRELEASE TECHNOLOGY, their one-of-a-kind liposome givey system, packs a punch - continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.Formulated Without Paraben-freeSuggested Use: Apply to wet hair. Leave in 3-5 minutes. Rinse. Repeat 2-3 times per week, alternating with regular shampoo. Follow with Color Balance Purple Conditioner for best results.Expiration Date: We have fresh stock each week with exceptional expiration dates prior to APRIL 2024. Products will expire no later than six months to 1 year after receipt.Product Packaging: Please note that some manufacturer may often change their packaging. This product may arrive different from what is pictured. We will always ship the most up-to-date packaging to our customers. Please contact us if you have any questions about this product or would like to request an older version of this product.Healthcare Disclaimer: Content on this site is for reference purposes only. OTC Shoppe Express does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. UPC: 000002569598 Weight: 2.63 lbs