HYDRATION FOR FULLER HAIR: Both of our Apple Cider Vinegar Shampoo and Conditioner are made with awesome moisturizing properties to deliver superior hydration to your hair and scalp while encouraging hair to grow out fuller and thicker. CLARIFYING FOR DAMAGED HAIR: The potent blend of vitamins and nutrients found in our Apple Cider Vinegar Shampoo and Conditioner promotes repair to damaged hair while restoring your hair back to its vibrant, voluminous shine. DEEP CLEANSING FOR HEALTHY SCALP: Apple Cider Vinegar balances the pH levels of your scalp by cleansing, locking in moisture, and reducing itching, flaking, and dandruff - all the while improving hair manageability and reduced frizz. WHOLESOME BOTANICAL INGREDIENTS: Our potent blend of 15 Key Active Ingredients is packed with natural goodness to help promote thicker, fuller, and healthier hair without the use of sulfates, parabens, or any other artificial additives.