Schwarzkopf Professional BC Bonacure Color Freeze Silver Shampoo actively supports and enriches the shimmer of cool colour directions. Enhanced with essential violet colour pigment that can even reduce warm colour undertones within the hair.Unwanted golden or yellow tinges are minimised by using Schwarzkopf Professional BC Bonacure Color Freeze Silver Shampoo. The hair is cleansed, while violet direct pigments fight the un-aesthetic warm undertones. Ideal for use on pre-lightened and cool colour treated hair. Applied onto white/grey hair, it gives healthy metallic touch and enviable shine.Pigmented micellar shampoo for cool colour tonesDiagnosis: Hair shows unwanted yellow tone direction or is white and needs subtle silver tone directionWhat it does: Gently yet effectively cleanses whilst neutralizing unwanted warm undertones and enhancing cool colour tonesHelps to strengthen the hair structure to optimal pH 4.5, bringing coloured hair closer than ever to 0 fades.Directions for use:- Blonde hair: Work into wet hair and rinse out immediately.- Grey hair: Work into wet hair and rinse out after 1-3 minutes.Schwarzkopf Professional BC Bonacure Color Freeze provides not only up to 90% colour retention, but also 100% colour and shine, down to every single hair.It captures colour pigments for longer-lasting colour shine, giving the hair surface a polished effect.It’s our breakthrough lamination technology that protects colour vibrancy and seals in shine, giving up to 90% colour retention and 100% more shine until the next salon visit.