Airport Marketing

Airport Marketing examines the management vision of airport marketing in the post-September 11th environment presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and in a broader sense with all actors within the air transport pipeline with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section by contrast focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions well beyond the simple concept of airport retailing by use of the so-called 'commercial airport' model. Finally the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers government agencies airlines consultants contributors advisors and sub-contractors to this industry as well as both undergraduate and graduate level aviation students. Language: English